Celebrity Journalism
The television industry altered the celebrity culture yet again by providing every household with celebrity news, bringing the news into individual houses, whereas before people had to leave their house to see Celebrities. Right from its initial boom, television has provided the most significant new outlet for image creation. The accompanying economic push created a new world of fame where people became known for who they are rather than for their actions. Celebrity began to show its usefulness not only to selling and business, but sales in turn created Celebrities by selling them as a business itself which led into a culture obsessed with celebrity news. Celebrity journalism transformed itself into a communication industry--an image industry where, for example, Bill Gates, CEO of Microsoft, through his commitment to high visibility, assembles different experts to take advantage of the opportunities offered by the celebrity industry. In some ways, his celebrity helps the marketin...
